Prepared for
East St Kilda Dental
3 / 8 / 2026
WellKnown.Studio. Local search for healthcare clinics.
Jay & Reece · St Kilda, Melbourne · wellknown.studio
02 / 13
Where you show up today.
Your position on Google Maps for “dentist”, scanned across 42 points around St Kilda.
1 of 42
Points where you land in the top three, the only rows patients actually look at. Everywhere else, they are choosing from clinics that are not you.
- 1 in the top three
- 2 fourth to tenth
- 12 eleventh or lower
- 27 no listing returned
Each pin is a real spot we searched from. The number on the pin is your Google Maps position there. A small dashed dot means you were not returned there at all.
| Measure | You | Best dentist in the scan |
|---|---|---|
| Share of local voice | 2.4% | 11.9% |
| In the top three | 1 of 42 | 5 of 42 |
| Average map position | 35th | 12th |
Hawthorn Road Family Dental Clinic has a lower rating than you (4.4), and shows up 2x as often.
03 / 13
Why this matters.
Healthcare is all we do, and these are the numbers we build on. Plain English, source underneath.
Health questions hit Google every day.
About 7% of everything searched on Google is health-related, over a billion questions a day. Source: Google's Head of Health, David Feinberg.
Nearly a third of nearby searches end in a booking.
28% of searches for something nearby end in a purchase. Source: Think with Google.
The top three get the calls.
The top three map results get 93% more calls, clicks and directions than positions four to ten. Source: SOCi.
AI search went vertical.
Use of AI to find a local business grew from 6% to 45% in a year, a 650% jump. Source: BrightLocal, 2026.
04 / 13
Search is moving to AI.
Generative Engine Optimisation, being the clinic the AI names.
WHAT IT IS
Ask ChatGPT or Google's AI for a dentist in St Kilda and it writes you an answer, naming two or three practices. That answer is assembled from your Google profile, your reviews and your pages.
WHY NOW
45% of people now use AI to find a local business, up from 6% a year ago. It is already the third most common way people find a clinic.
THE RISK
An AI answer names a handful of practices and stops. There is no page two to be found on. You are either in the answer or you are not in the conversation.
Source: BrightLocal, 2026.
Your current AI visibility is zero. Not low. Zero. No mentions in ChatGPT, Google AI Overviews or Gemini.
05 / 13
Who's ahead of you.
Share of local voice is how often you appear in the top three across the scan.
| Clinic | Rating | Reviews | Share of voice |
|---|---|---|---|
| DentalCare Carnegie | 4.9 | 2086 | 11.9% |
| Caulfield Park Dentists | 4.9 | 246 | 7.1% |
| Chapel Gate Dental | 4.9 | 565 | 7.1% |
| MHT Dentistry | 5 | 135 | 4.8% |
| Hawthorn Road Family Dental Clinic | 4.4 | 88 | 4.8% |
| East St Kilda Dental | 5 | 71 | 2.4% |
161 practices compete within 5km of you.
DentalCare Carnegie has 11.9% of the map. You have 2.4%.
06 / 13
Why they beat you.
Google publishes how the map is decided. Three factors. One is fixed. The other two are just work, done weekly.
RELEVANCE
Does your profile match what was typed?
Google reads your categories, services and photos, and whether a page of yours answers that exact search. A patient can search you hundreds of ways: every treatment, in every suburb. Relevance is won by having an answer for each one, and that is hundreds of pages.
DISTANCE
Where the searcher is standing.
The one factor nobody can buy. But a page for every suburb you serve puts you in searches beyond your own street, which is how the leaders stretch their reach on the map you saw.
PROMINENCE
How established Google thinks you are.
Reviews, review flow, photos, weekly activity. DentalCare Carnegie has 2086 reviews and 11.9% of this map to your 71 and 2.4%. Reviews arrive one patient at a time. A lead like that is years of asking, every week, without missing one.
Where you stand on each, today:
Factors as published by Google in "How to improve your local ranking on Google". Profile checks read from your live Google Business Profile on scan day, so you can verify every one of them yourself.
The quick fixes are yours free, on the first call. The machine behind every clinic above you is the part you cannot do in an afternoon, and running it is the job.
07 / 13
The playbook, already built.
An example build for a St Kilda clinic, live right now. Yours follows the same playbook: every treatment, every suburb, its own page.
An osteopathy clinic in St Kilda. Every treatment, in every suburb they draw from, each on its own page.
pages, live
start to finish
to commission elsewhere
at a normal agency's pace
The arithmetic: 159 pages at $300 each, the bottom of the Australian market rate for an SEO landing page (typical is $300 to $800, and $500 to $1,500 for SEO-optimised page content). At the 6 pages a month a local retainer usually ships, the same build runs 27 months. This is replacement cost, what the same thing costs to commission, not a valuation.
Four days, because healthcare local search is all we do. The playbook is written and tested, and it starts running for your clinic on day one.
08 / 13
What we do.
Healthcare clinics only: lead generation through SEO, GEO and AI. Everything below runs every week, always building.
01
Hundreds of pages, built in days
A page for every service, in every suburb you draw from. That covers nearly every way a patient could search for you, and most are indexed within a day.
02
Your Google profile, managed
Categories, services, hours and photos kept sharp. The profile is what actually decides the map, so we work it every week, not once.
03
Every review answered
We run the asking and reply to every review, week in, week out, in your voice and inside AHPRA's rules.
04
A Google post every weekday
Fresh posts to your profile Monday to Friday. Google rewards an active listing, and most clinics manage two a year.
05
Daily local content
A new article every weekday, planned two years out, so Google and the AI tools always see a clinic that keeps moving.
06
Named by the AI tools
Structured so ChatGPT, Google's AI Overviews and Gemini can find and recommend you. That's where nearly half of patients now start.
Then there are ads. When you want leads faster than organic can build them, we run Google and Meta on top. Budget at cost, aimed at the most efficient patients we can find.
09 / 13
Your first 90 days.
What actually happens once you say yes. Not "build a website, then wait".
Month 1
The year, in a fortnight
- Your site goes live: a page for every treatment, every suburb, built to rank in search
- Google profile rebuilt: categories, services, photos, the thing that decides your map spot
- We scan where you sit today, on the map and in search, our baseline to beat
Month 2
It starts moving
- New pages start ranking, and you show up in suburbs you were invisible in
- Map position lifts too, alongside reviews, daily posts and fresh content every week
- First re-scan across map and search, and you watch both start to move
Month 3
It compounds
- More suburbs covered, positions climbing on the map and in search
- Reviews and content keep compounding, and you start getting named in AI answers
- Full 90-day re-scan, same grid, same keyword, published next to today's: then versus now
10 / 13
How we work.
We're a new agency and we'd rather say so than invent case studies. That's why you own every asset from day one.
11 / 13
Pricing.
One number to start, one number each month.
Set-up (one-off, if needed)
WaivedMonthly, starting at
$2,000 / month excl. GST, not including ad spendCan be staged, or scoped to fewer suburbs to start. The arithmetic: if a new patient is worth $800 across their visits, three a month covers this. On the call we run that sum with your real patient value, not ours.
12 / 13
Common questions.
We've been here 40 years. Don't patients already know us?
The ones who know you do. The scan measures the ones who don't, someone new to the area typing “dentist” into their phone. You were in the top three, the rows patients actually look at, at 1 of 42 points. Your reputation is doing its job for existing patients. It just isn't reaching anyone who hasn't heard of you yet.
Am I locked into a contract?
There's a contract with a one-month minimum term, confirmed in writing before you sign. After that it runs open-ended and you can leave any time. If you go, everything goes with you: domain, site, ad accounts, data.
Do you work with my competitors?
One clinic per type per area. We can't credibly push two dentists into the same three map spots and we won't pretend otherwise. If your area is taken we'll say so on the first call.
How quickly will I see something?
Profile and directory fixes land in the first two weeks. Map movement usually shows in one to three months, and it tends to arrive as wider coverage across suburbs before it arrives as first place in any one of them. Anyone promising the same timeline for every practice is guessing.
Is any of this a problem under AHPRA's advertising rules?
It's the first thing we build around. No patient testimonials reproduced in your advertising, no misleading before-and-afters, no unreasonable outcome claims. Reviews stay on your Google profile where they belong, and your star rating is shown as a plain fact.
What do I actually own?
Everything. Domain, website, Google Business Profile, ad accounts, data and content. All of it stays in your name from day one, whether you stay with us or not.
13 / 13
Let's talk.
We're five minutes up the road in St Kilda.
Pick a time.
42-point map scan for “dentist” centred on St Kilda, 3/8/2026, run on live Google data. Share of local voice is how often a clinic appears in the top three across those points. Competitor ratings and review counts read from their live Google Business Profiles. Map positions move point to point and day to day, and differ by search term, so the pattern matters more than any single number. Re-scans use the identical grid and keyword.